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Email clients like Gmail, Outlook, and Apple Mail have varying support for HTML and CSS, as well as certain file

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Finally, make your call-to-action (CTA) obvious and enticing to your subscribers. Your CTA is where you find out if all

The goal of personalization is to make the email feel personal. You have all kinds of subscriber data at your

Your subject line is like the headline of a news article; it should reflect the contents inside. No bait-and-switch. Like