Unoptimiz content You may already know that your content nes to please both the user and Google. And for that, it must be optimiz. And what does that mean anyway? A mix of form and function. Consider the two contents below, plac side by side: Unoptimiz content – examples We made the print smaller so the image wouldn’t be too big. In any case, what we did here was take content from the Terra portal and another from the company Magnetis. Both contents answer the question “how to invest in savings”. Note that Terra’s content, even though this portal has a lot of authority and relevance , does not consider some points that the Magnetis text brings up: intertitles (use of h2 in the middle of the text); images and infographics; shorter paragraphs; visual resources (podcast player, tables.
And it will push your website down in the search
Neless to say, the contents of Magnetis appear in front of the Terra portal matter. The point here is that there is no point in having very good content if it is poorly formatt . It is necessary to consider form and function at all times. If the text is not structur correctly, the direct consequence is that the user will not have the patience to consume it and will quickly leave the website. And Google will notice this, identifying the bounce rate and time on page. And it will push your website down in the search results. So, when producing content, in this case, text, consider: always use intertitles (h2); intertitles must be clear and explain what each topic is about; if the content is very long, consider an index at the beginning; be clear in the new database introduction. Explain what the text is about; use images that add to the content. Also work on prints and infographics; avoid long paragraphs; answer your audience’s questions.
Content publish some time ago and already index
Unmeasur content Measurement is perhaps the most ignor discipline in content marketing routines. The most common scenario that happens is the following: the company produces the content; the content is publish; the content is expect to deliver results. But wait a minute. What results? Visits? Conversions? Positions on Google? But if you’re not measuring anything, if you’re not using Google Analytics , Semrush or some other tool, how will you know if the content is working? Content publish some time ago and already index is a gold mine . It is possible to move this page up in the rankings using very simple actions: text merging B2B Phone List shortening urls; title review; review of the description; inclusion of images and videos; among others. However, to do this, you ne to measure the performance of your content.
