it’s important to know the specific terms that describe the quality of a keyword. Some of the hard to miss metrics are as follows. a) Keyword difficulty Keyword difficulty is the measure of the number and quality of backlinks a query receives on the top 10 search engine results pages. The higher the keyword difficulty, the harder it will be to rank for that keyword. So how would you rank for such keywords? You can use tools like Ubersuggest for free for limited query searches, or if you have an Ahrefs plan, you can search for specific keywords and get detailed information about them.
Let’s take an Professors EDU email addresses example using Ubersuggest. If I type the same keyword ‘Push Notification’, this is what I see in the results. keywords source You can view various metrics as highlighted above. The SEO difficulty is 62 here. According to research, keyword difficulty between 30-70% is moderately difficult and KD below 30% is a lower difficulty that is easy to rank for. Therefore, going for moderate difficulty keywords would be a profitable option as they have high search volumes but attainable competition.
Therefore Focusing on Accessibility
Similarly, you can search for more terms similar to your queries, here for example is ‘push notifications’ . So another term I can search for is ‘Web Push Notification’ . This is what I see on Ubersuggest. super suggested keywords source If you compare the two results above for two different queries, you’ll notice that the query ‘Push Notification’ has a KD of 62 and a search volume of 9,900. However, the second term ‘web push notification’ has a KD of 57, but a search volume of 1600. Therefore, it is easy to decide which keyword to focus on.
Choosing to rank for ‘web push notification’ would be the right thing to do when it comes to opting for the optimized keyword. Since we’ve already talked about Search Volume, what exactly is it? b) Search volume Search volume for a keyword is how many times that keyword is searched for in queries over a given period of time. For example, how many times have users searched for the query ‘push notifications’ from May 1, 2021 to June 1, 2021. The higher the search volume, the more traffic those keywords will bring to your website.
The Weight of Each Lighthouse Upgrade Score
How does it help to decide the right search volume? The search volume keeps changing from time to time. Imagine a sale offer being made on Flipkart for laptops. The search volume for ‘Flipkart Sale’ for that specific time period would be higher and may decrease or increase based on future promotions. Keywords can be short type keywords like single word or medium tail keyword or long tail keyword. As the number of words in the query increases,
you could rank for the keyword Flipkart Sale’. However, if you want to educate and build awareness among users, long-tail keyword like ‘Best i5-spec Laptop’ may rank better in terms of traffic. The long tail keyword can have a niche audience, but also the right audience. So going for the right keywords depends on the intent of your content; whether it is for sales purposes or to generate traffic from useful content assets. c) Cost per click The cost per click or better known as CPC is a useful metric for advertising professionals.
