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Let’s start by getting familiar with search engine marketing. What is search engine marketing? Search engine marketing (SEM) is a very broad concept of online marketing. SEM requires a wide variety of paid strategies that are used to build a brand’s online presence. Search engine marketing allows businesses to drive […]

The economic turmoil created by the pandemic has already led to massive global shifts in consumerism, sustainability, automation, and marketing. Companies that were unable to keep up with these changes were quickly left behind. While you can’t predict what 2022 will bring, you can use your time wisely and productively. […]

You can add specific keywords to your content to drive. Online traffic and ensure that customers who already want the types of products and services. You offer see your blog. Remember to make sure your blog offers real value in the form. Of pro tips, how-to guides, recipes, user guides, […]

choose your daily ad spend, etc. SEM takes you to the right audience in the right place With search engine marketing you are competing with users who are looking for services like yours and your competitors. Your search ads are shown to people who are actually looking for them. Which […]

If you and your team have unique skills or a specific range of knowledge that might be of interest to others, you can expand your income streams by designing an online course that shares those skills. This is a fantastic way to generate significant passive income with minimal investment of […]

Small businesses are often more vulnerable to rapid economic change than medium and large businesses and multinational corporations. Therefore, This vulnerability makes it crucial for small business owners to stay ahead of the curve and constantly. Improve their strategies and systems if they want to ensure long-term viability in their […]

The cumulative design change (CLS) metric score is less stringent. The Total Block Time (TBT) metric has turned out to be more stringent. According to Google’s estimate, nearly 20% of sites will see a drop of up to five points. You can improve your local search by registering your brand […]

So far, you’ve learned what keyword research is, why it’s important. How to find keywords using different methods, and how to measure. The quality of your keywords using valuable metrics. Let us know what worked best for you? SHARE, THANKS! Understand local search marketing and important parameters You can improve […]

However, understanding CPC can contribute to your heavily scrutinized results. Let’s consider again the previous two keywords explained in the ‘keyword difficulty’ sub-topic. The CPC for the ‘push notification’ query is $13.35, while the CPC for the ‘Web push notification’ query is $9.38. This gives you an idea of ​​which […]

it’s important to know the specific terms that describe the quality of a keyword. Some of the hard to miss metrics are as follows. a) Keyword difficulty Keyword difficulty is the measure of the number and quality of backlinks a query receives on the top 10 search engine results pages. […]

source As you can see above, a seed keyword in the keyword planner gives you more than 1000 related keywords. Some of them are the following. Web push notifications Firebase Cloud Messaging Firebase push notification web push etc.  You can also check the other details provided like competition, monthly search […]

In fact, a study by Ahrefs revealed that 90.63% of all web pages on the Internet do not receive traffic from Google. This indicates that more than 90% of brands generate content that is not relevant to their audience. Keyword research is done to find, understand and implement the content […]

Often these promotional websites also link to other domains without performing quality control. And the panda update, instead of just checking the links, it checks the full URL profile. This means that if a website links to your website and other low-quality links as well, your efforts can end in […]

It has become the crucial part of Google’s page ranking algorithm since 2016 with the Penguin 4.0 release. What are the causes of the Penguin update? The Google Penguin algorithm works against two main parameters: keyword stuffing and manipulative link scheme. It checks the content of each website against Google’s […]

Let us understand these parameters in detail. How to improve your local search marketing? 1. Google My Business (GMB) Google My Business is a verified account of any business and works as their brand identity. People searching for your business can directly see your GMB listing on search engine results […]

It’s easy to judge your employees based on how they smile and shake hands with colleagues, but those aren’t the critical indicators of productivity. Similarly, everaging customer data like feedback, complaints, and even internal surveys can tell you who deserves a promotion and who needs retraining. In short, data can […]

from technologies like software to advanced skills needed to keep your data and organization safe from digital invaders. For employees interested in improving their IT skills, from web development to cybersecurity. You may want to consider joining a Coding Bootcamp. Some employee training programs offer grants for specific individuals, such […]

you can unearth the diamonds in the rough and ensure your organization is digitally ready from the top down. Also, employees should not rely solely on observation; rather, they should delve deeper into understanding and data-driven explanations for their observations. 4. Visual data ensures better understanding It’s no secret that […]

Over the years, various organizations have increasingly adopted open data policies in an attempt. To improve internal communication and raise data awareness. Some of the other benefits of using open data policies include: Create additional business opportunities. By decentralizing data and information in your company or organization. You allow your […]

Leverage data to find insights Digitize dark data Know what data to keep and what to discard. Consolidate disparate data fields Invest in training, upgrading and upgrading employee skills 4. Visual data ensures better understanding 5. Double check every data set Data maps of your business performance Data improves your […]

Push notification marketing tools deliver these updates directly to devices and job seekers are just a click away from exploring relevant jobs. Once users click on the notifications, they are redirected to the job portal. This not only connects job seekers with relevant job postings, but also drives repeat traffic […]

Therefore, segment your audience according to their interests. Employment alerts based on experience. A job profile may require some prior work experience. For example, an IT job may require 8 years of experience. So sending your users job roles that are beginner or beginner would not make any sense. You […]

As PPC ads highlight parts of the brand like company name, website, location, it increases brand visibility at the same time. So the next time your customers search for any query, they’re sure to remember your brand from previous ad experiences, even if a user decides not to click your […]

Flipkart etc. they get the most clicks and conversion in organic search results. It requires good content strategist and writers. Generating content is not an easy process as it requires ongoing research and effort. On an organizational level, it may be easier to have good content resources. But when it […]

60% of marketers in 2020 believe that building SEO and brand awareness is their top priority. SEO is more focused on the organic growth of your brand website. Organic growth, while taking time to develop, provides you with multiple benefits, as outlined below. awareness and brand SEO is used to […]

And Google can easily understand that through its algorithm if what you provide to your users is what they are looking for. Content relevance is the most important aspect of building your brand presence. Provide case studies, ebooks, regular blogs, videos, podcasts, webinars to have a collective presence in the […]

the ratio of outgoing links to incoming links, etc. Since 2001, Google has been researching to make link evaluation much smarter and more accurate. This detailed paper on statistical analysis sheds light on how to find the spam links using the algorithm. Marketers mainly associate this study with Google Florida, […]