Today, the digital transformation focuses on itself a large part of the concerns of companies. Today, the digital transformation focuses on itself a large part of the concerns of companies. If thinking about your digital transformation is a healthy reflection in itself. You have to be careful that the changes it involves do not happen without a clear definition of the objectives to be achieved. Indeed, if we only take the angle of communication, what will happen the day when everyone will be on YouTube. Will have a blog and will do inbound marketing. Where everyone will advertise on Facebook,
will have its newsletter, etc. ? If the big czech email providers with the world before digital marketing is that each company has become its own media, it is nevertheless necessary to produce content. Those who in this context will do well will be, in a very classic way, those who will be able to differentiate themselves by their brand promise and services that really meet the expectations of their customers! Let’s not forget that the digital transformation will impact everything that makes up the life of the company. Digital stacking What I often notice in the companies I visit is a tendency to want to combine technological tools which only complicates internal processes without really solving the basic problems. Indeed, digitizing a process can be a great necessity provided that the benefits derived from this experience really benefit users.
When a User “Land” on Your Page,
This effect is increased tenfold by the news showing the unimaginable progress brought about by the technology with which economic players are fed all day long. This tends to create emotional levers and an urgency that does not favor a more global reflection. I like to remind you that the 5 levers of digital transformation , allowing companies to properly think about their digital transformation, are the following: The organization Technology/Innovation The staff Products & services The environment The promise of a digital transformation is to advance the company as much in its ability to seek out its customers as to operate. Thus, there is no successful digital transformation without a global reflection. Marketing more important than ever Call it what you want, propaganda, advertising, communication, public relations, etc.
It is therefore always a question of influencing, of convincing, of seducing HUMANS. And so, it’s about thinking about what we’re selling. How we’re selling it, who we’re selling it to. And why we’re selling it. So far, in the West, nothing new but. I note that these reflections are not always carried out in the organizations that I meet. For example, out of two ads that work well on Facebook. It’s always the one that was able to meet its audience that wins! AI (artificial intelligence) can help us test user behavior. But without quality marketing input. There is little chance of obtaining good results. In the vast majority of projects that we carry out with the agency,
to Get to the Main Content.
the marketing strategy remains at the heart of all thinking because it is on. This basis that it will be possible to find the real ideas that will make the difference. Let’s also not forget that online communication is very noisy. There are a lot of people and everyone wants their voice! Transmit the right frequency : the one that our audience can hear, the one that speaks directly to our target customers. technology, innovation As I said above, the tools available are in quantities that are practically impossible to manage effectively. Innovation very often boils down to the digitization of an existing process, either within the company or in exchanges between the actors of society. I invite you to watch this mini-conference by Laurent Haug When Europe was Silicon Valley and more generally, his conferences.
and podcasts to enlighten you on the issue of innovation. Do we still have to mention the different fields, sectors, in which technology has taken the upper hand, with promises of change in society and operating practices giving rise to all the scenarios of anticipation? Come on, a little list, just to realize…: Contactless technologies: QR Codes, RFID and NFC 3D printing (metal, plastic, food, etc.) augmented reality artificial intelligence Cloud Computing Big Data Connected objects (IoT): glasses, watches, robots… The Internet of Everything (IoE) E-sport and e-health Smart Cities Wearables APIs, Services, etc etc If companies give in to the frenzied use of these technologies,
