What to do before setting up an online store

Setting up an online store offers a great opportunity to expand an existing operation online or to test a completely new idea with low costs.

This guide contains important information about setting up an online store. Here you will also find step-by-step instructions for setting up an online store.

What is an online store

As the name suggests, an New Zealand Mobile Number List online store is an online store where a consumer or another company can buy various products and services. Online stores became common in the 1990s, and their number is still growing rapidly. Online stores can sell, for example, services, physical products, digital products and training.

Online stores to be established can be roughly divided into two different types. Some online stores start building sales for products or services from scratch, while others build an online store in addition to an already existing business, such as a brick-and-mortar store.

Why set up an online store

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Setting up an online store is worthwhile because it enables starting a completely new business or expanding B2B Phone List an existing business.

An online store can also enable a company to try out operations in a new market area at relatively low costs.

Online shopping in Finland 2023

Online shopping has firmly established its position in Finland. For example. In 2021, 89% of Finns under the age of 50 have made purchases in an online store in the last 28 days. Finns know the most about goods online, especially clothes. (Source: Online shopping in Finland 2022 report ).

(Sources: Online shopping trends 2023 report and Yle’s article on the situation of online shopping in Finland ).

In the best case, setting up an online store can be quick and inexpensive. So you can get started with a small budget. However, online shopping always also requires continuous development and marketing .So we cannot talk about a one-time expense.

Before setting up an online store, you should acquire as much information as possible on the subject. Especially if you have no prior knowledge of setting up an online store or company . There is a lot of literature, various trainings and courses on the subject.

You should also familiarize yourself with already existing online stores, both Finnish and foreign, and make notes about, for example. What you would like for your own store. It is also important to make a profitability calculation and a business plan in order to critically assess whether the operation is even possible to make it profitable.

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