Sell directly on social networks? Why not? The figures are demonstrating the effectiveness of selling where consumers are most comfortable. Therefore, between meme and meme and post and post. 33% of consumers learn about brands and companies on social networks. Among Generation Z, the percentage rises to 97%. This is data collected by Channable in an ebook about social commerce (along with a lot of advice) that you can get here . Therefore, with 50 billion dollars, in 2023 sales will double from 2020. A dizzying growth that you should pay attention to.
Why does social commerce work
With social commerce you increase traffic top industry data to your online store. Therefore, the conversion rate, the average value of orders and the positioning and authority of your brand. What are the reasons? 1 . Products are offered where customers spend more time Social commerce is like going to the mall. Therefore, you may have gone to hang out and have ice cream with your friends while taking advantage of the air conditioning. Therefore, but you end up browsing stores and buying something. 2. The potential of the social media algorithm is exploited Network intelligence puts the right product in front of the customers you are most interested in.
What do you need to practice social commerce
Unfortunately, social commerce is B2B Phone List as demanding as the other digital marketing and sales tactics you are doing. You will have to put effort. Therefore, because this must be deliberate planned. You will change (in part) the management of the business You should consider it another activity in the management of your business. Since it could be a total extension of your ecommerce. With everything that implies. It’s not just about publishing your feed, it also changes customer service. Brand presence in the community and interaction. And, of course, the great challenge of fitting the pieces between different formats and media.
