In this framework, has the objective of getting the content to the users’ fe through recommendations from follow pages or accounts and contents that meet the interest of the social network to which the user is logg in. Even today the algorithms of social platforms reason partly following this logic. What has chang is the adoption of a different type of interaction and automation in content destruction. This is what is call an Interest Graph . You might be interest in: “Social content marketing and itorial plan: history of an evolution” The concept of Interest Graph Among the most recent developments in the world of social mia there is certainly the advent (and success) of TikTok, a social network that has brought about a significant change by introducing the idea of ”Interest Graph”.
This new approach puts the user's interest rather than
Social relationships at the center. Notably, TikTok immiately introduc the ” For You ” section, which features europe email list interesting content bas on the user’s interests, rather than the profiles or accounts follow by the individual user. In this new way of understanding the content and its relevance towards the audience, in fact, entertainment becomes the key word of this universe. It is therefore about the ability to produce content that entertains, informs or more generally provides elements of value bas on specific clusters of interest. All of this should ideally be part of the analysis that companies must undertake on their potential digital audience. However, in this sense, it is necessary to point out the emergence of a further problem.
Quality production, which has the ability to entertain
Or inform, certainly requires more significant efforts than the standard to which we were previously accustom. You might be interest in: “Discovering the new Digital Social trends of 2023” The new platform rules content strategy Aligning with the trend dictat by this new way of disseminating content, closer to people’s real interests, other social platforms have therefore start to propose updates along this line, B2B Phone List for example with the “Explore” section of Instagram or with the suggestions of short videos on Facebook. The algorithm of Meta platforms is always bas on social connections , but gives greater weight to content relat to the user’s interests.