when designing content, the ability to generate engagement must be even stronger, not so much towards one’s own network of contacts, fans or followers, but rather in general, in reference to a particular trend or one’s niche of the market. How the content strategy evolves content strategy A well-structur Content Marketing strategy is therefore more essential than ever to achieve results in this new landscape. Without a clear strategy we can produce mountains of content, even very good ones from our point of view, but the efforts can be in vain.
It is necessary to start from the objectives ,
Analyze organic and advertising performances, study the trends that interest africa email list the public and continuously improve. We ne to start from the objectives and verify which of our contents, design according to the logic of the interest of our target audience, and verify what works on an organic level or what works less. It is therefore a question of putting performance at the centre, monitoring the trends that can trigger people’s interest and verifying what can be improv. At the same time, a good practice for designing successful content bas on the new Interets Graph model is to aim to expand the sources from which to draw useful information and content, as well as understand and integrate bas on what is working on other channels similar.
Some good ideas can be provid by tools such as
Google Ads topics , the relat Google Top Content, but also topics from industry newsletters or even the recurring themes cover in the company CRM. You might be interest in: “Google Ads Performance Max: what is it and what is it for?” What does the future have to offer We can, in the meantime, identify some macro-trends relat to content production that will likely shape the near future: Ruction of content production costs thanks to AI, allowing you to invest more in distribution. Algorithmic distribution across all platforms B2B Phone List including advertising campaigns. Importance of data and the ne to collect and integrate it efficiently within a Customer Data Platform. Adopting a sort of “LEGO” approach that leads to the creation of modular content that can be combin in different ways to suit specific markets. Relevance of conveying the idea and interest of the user, becoming creators of valuable and entertaining content.