Take Your Shot, and Marketing Machine . For 12 years, Robin ran a successful marketing agency, serving over 250 clients between 2004 and 2016 and then pivoting to business coaching after selling the agency in 2016/17. “ My main advice is to establish client expectations up front . Too many […]
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As a result, competing alternatives are dismiss outright. Once you know the actual work that customers. Hire your saas product to do, build instrumentation within. Your platform so you can measure varying. Degrees of usage and goal attainment. This customer delight saas companies that are scaling. Around product-l growth (plg) […]
Tracking customer churn gives a company the ability to understand when they are going against the wishes of their audience. Keeping an eye on our CCR helps companies uncover any patterns that could be affecting customer satisfaction. This is important to track as the company generates revenue from customers who […]
Your lists matter, and you never want to send the wrong email to the wrong group. Sending a campaign to the wrong audience can have serious implications . This mistake can damage your brand’s reputation, result in recipients marking you as spam, impact segmentation efforts, result in poor engagement as […]
Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little […]
A lot of this depends on the type of mailing you’re sending. I usually don’t follow any universal rules for CTAs, other than making sure that you’re not overwhelming the recipient with too many asks. A lot of this ties into the overall content you’re sharing and making sure it’s […]
In email design, less is (often) more. All content in your email should feel like the “TL;DR” version. On average, we have a short (and somewhat humbling) 8-10 seconds to capture our readers’ attention. So, imagine you have only 8 seconds to make an impact. Keep it short, snappy, and […]
Once the email’s goal is agre upon, any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally, this includes a hero graphic, exciting […]
when designing content, the ability to generate engagement must be even stronger, not so much towards one’s own network of contacts, fans or followers, but rather in general, in reference to a particular trend or one’s niche of the market. How the content strategy evolves content strategy A well-structur Content […]
In this framework, has the objective of getting the content to the users’ fe through recommendations from follow pages or accounts and contents that meet the interest of the social network to which the user is logg in. Even today the algorithms of social platforms reason partly following this logic. […]
Do you ne support for your strategy or on reading data regarding your website? I’m the right person!New perspectives in companies’ Content Strategy: from social networks to user interests FRANCESCO FARINELLI – 31 AUGUST 2023 content strategy Digital evolution has brought significant changes to companies’ content marketing strategies. Since Bill […]
How Web Listening is implement It must be said that this brand reputation work takes place through ad hoc software and digital tools, which is why we are specifically talking about web listening tools. through a preliminary work of select keywords, keywords potentially present within the topics of discussion. Among […]
