A good alt text for an image you publish on the Internet can be the small difference that makes people find you before your competitors. So what is all the fuzz about in relation to so-called meta descriptions for images? According to the textbook, alternative texts, or alt texts, must […]
Mailing List
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Your lists matter, and you never want to send the wrong email to the wrong group. Sending a campaign to the wrong audience can have serious implications . This mistake can damage your brand’s reputation, result in recipients marking you as spam, impact segmentation efforts, result in poor engagement as […]
Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little […]
A lot of this depends on the type of mailing you’re sending. I usually don’t follow any universal rules for CTAs, other than making sure that you’re not overwhelming the recipient with too many asks. A lot of this ties into the overall content you’re sharing and making sure it’s […]
In email design, less is (often) more. All content in your email should feel like the “TL;DR” version. On average, we have a short (and somewhat humbling) 8-10 seconds to capture our readers’ attention. So, imagine you have only 8 seconds to make an impact. Keep it short, snappy, and […]
Once the email’s goal is agre upon, any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally, this includes a hero graphic, exciting […]
when designing content, the ability to generate engagement must be even stronger, not so much towards one’s own network of contacts, fans or followers, but rather in general, in reference to a particular trend or one’s niche of the market. How the content strategy evolves content strategy A well-structur Content […]
In this framework, has the objective of getting the content to the users’ fe through recommendations from follow pages or accounts and contents that meet the interest of the social network to which the user is logg in. Even today the algorithms of social platforms reason partly following this logic. […]
Do you ne support for your strategy or on reading data regarding your website? I’m the right person!New perspectives in companies’ Content Strategy: from social networks to user interests FRANCESCO FARINELLI – 31 AUGUST 2023 content strategy Digital evolution has brought significant changes to companies’ content marketing strategies. Since Bill […]
How Web Listening is implement It must be said that this brand reputation work takes place through ad hoc software and digital tools, which is why we are specifically talking about web listening tools. through a preliminary work of select keywords, keywords potentially present within the topics of discussion. Among […]
What is certain is Our target audience. This is where the aspect of listening to the internet becomes relevant, a useful and often necessary activity to grow in awareness, manage any crises, monitor the effectiveness of actions and the return on investments in the field of web marketing. All this […]
Introduction: In today’s interconnected world, businesses of all sizes have the opportunity to expand globally and tap into new markets. International expansion presents immense potential for increased revenue, market diversification, and access to a broader customer base. However, entering new markets can be daunting, requiring a strategic approach and the […]
