Effective content, there is a huge field to attract the audience. By having a story, even as entertainment, you can have an area of opportunity that will pay off big. The only problem is that most of the material that is made for social networks lacks substance. On many occasions, […]
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It is possible that at this point many begin to doubt the effectiveness of Facebook to continue obtaining results, over the last few months the firm has experienced multiple events that have marked it, knowing them can be considered essential to analyze the next steps to follow or keep up […]
As we reported a few hours ago, the company in charge of promoting the Mexican singer’s concert, Edith Márquez, did not take vital details into account in its outdoor advertising. The promotional placed in the streets of Mexico City does not have the date, nor the place, in addition to […]
Digital tools, call it a mobile application or a program, make it possible to enhance the scope of many projects, including the business. Below are seven digital tools that can be integrated into any organizational space and enhance the scope of companies. Stride is a digital organizational communication and collaboration […]
Facebook began to expand the “Latest News”, ” Last Hour ” or Breaking News tag , which it began testing in March, in more markets. Mark Zuckerberg’s social network started the trial with some 50 publishers and media outlets in some countries and is now looking to expand that application […]
Literary “calaveritas” are an important part of Mexican folklore . They help to express different points of view on certain topics, individuals or characters linked to the Day of the Dead festivities. Now, we do it in the form of Mercalaveritas. As a humorous epitaph, different satirical and mocking statements […]
Making content and having excellent “filler” has long been a digital copywriters’ nightmare. Undoubtedly, the implementation of different strategies to project copywriting has become necessary to achieve a higher ranking. From SEO to SEM, in recent years, the idea is to reach Google and be recognized through key pillars, around […]
Apple is synonymous with hardware and software, sleek product designs, and the iPhone. Since 2009, this device has been in the Top 5 of smartphone sales worldwide, but Apple’s revenues go much further. Since smartphones hit the market, leading cell phone brands such as Nokia have seen a decline. Now, […]
Do you use LinkedIn? Are you a member of the world’s greatest professional community? If your answer is yes, then you should know that you can use LinkedIn and Content Marketing to improve brand reach. In addition, it is undoubtedly a key space where thousands of brands and organizations act, […]
We are talking about two of the most valuable global brands and two of the most influential technology brands in the market, they are rivals in almost everything they produce, however, even so Google is making Apple millions … we tell you why. On the one hand, we have that […]
Grupo Ontwice (GO) receives the Great Place To Work 2018 certification with a rating well above the average, positioning itself as one of the 5 best agencies to work for nationwide. This is the consequence of a continuous effort throughout the 6 years in which Grupo Ontwice, with its digital […]
There is no doubt that, in today’s landscape, a large part of your marketing strategy is digital; According to Hubspot, consumers as well as businesses are almost always online, and if you want to be able to reach them and observe their behavior where they spend the most time. However, […]
La Casa de Papel tells the story of a group of thieves who plan a robbery of the Museum of the National Mint and Stamp Factory of Spain with the aim of obtaining 2.4 billion euros. The plot is substantial and this has resulted in it being placed as the […]
Unfortunately, marketers acknowledge that the work is just beginning. Getting a successful digital promotion, clicking on a link on some blog or platform, without an effective process, can be a failure. To promote blog posts and maximize visibility, employee work must be focused. By means of a defined segmentation, you […]
“Confirmed: Luis Miguel is coming to Chile! We remain concerned for your safety. Follow these tips in the style of the Sun of Mexico ”. With that text and a doctored image of a policeman singing with a retro microphone, the Community Manager of the Carabineros de Chile took advantage […]
Exercise: Think of brands that have Marketing actions with a social purpose and campaigns of the same nature. Take 10 seconds and think about it. Leave your answer in the comments. Many of you didn’t think of more than one firm doing these actions, right? Business activism is part of […]
A Bloomberg report indicated that the mobile phone company Telefónica is studying putting its data center business up for sale at a time when the Spanish group is looking for ways to pay off its debt, according to people with knowledge of the matter. According to the outlet, the company […]
The Fearless Girl statue stars in McCann New York’s campaign for State Street Advisors. During March 2017, the statue of a girl appeared in NY, specifically in Manhattan, defiantly facing the bull of Wall Street. Immediately, it became a symbol of the struggle of women against oppression and the search […]
If you want to significantly disrupt consumer buying patterns, now is the time to take disruptive action. Thus, you can choose to use content at the point of sale. That is just one of the many marketing proposals that can be applied at the point of sale for retailers. To […]
Many let it pass, but in the world of marketing , the changes in some algorithm of the social platforms is a very important event. Adjusting to last minute modifications is a watershed for the digital landscape behind any brand or company. And this situation is not surprising. With the […]
Everything influences when content is made. Even leadership in creative thinking. Although it may not seem like it, it is one of the main problems to be able to be successful in the long term. Many brands and their underlying strategies recognize the critical need for content to be driven. […]
The conversion rate is an element of great importance for brands, which over the years has proven to be a challenge to overcome since they present very low percentages among all industries and the impact it generates on the business is significant. Currently, according to data from Econsultancy , only […]
Marketing can be applied to virtually any segment and industry. From the social, to the entertainment world, through animated films, the advertising world can accommodate them. Even in Dragon Ball Super: Broly. Before acting, you have to consider that strategies are an important part of success. And to highlight what […]
Thanks to the resources and techniques it has, digital marketing came to solve many aspects that traditional marketing could not achieve. The use of technology in this specialty allows brands and their products to be projected effectively through devices and also outside of them. Seven essential recommendations are listed to […]
This year 2018, Statista projections indicate that 44.79 percent of the population in Mexico will use social networks . According to AMIPCI figures , updated until April of this year, the most popular social network in Mexico is Facebook, with a penetration rate of 98 percent among users of Philippines […]
It may be your first day of school or a new job, there is something to be said to start off on the right foot; in the case of a new blog it is exactly the same. According to the Jeff Bullas portal, during the next days, weeks and even […]
Marketing investment in Mexico is expected to reach 178 billion pesos by the end of 2018, according to a study conducted by the Merca2.0 Research Department. Within this projection, consumer promotions concentrate $ 38 billion pesos, BTL programs $ 13 billion pesos, and advertising agencies $ 9 billion pesos. There […]
